What's the best first programming language.

Just got through this article on Infoworld via Slashdot. It basically discusses opinions on what is the best programming language to start with. I'm of the contention that it doesn't matter so much, what matters is if the programming language lets the new programmer do something they think is cool. If a teenager is really into some MMORPG that has a scripting language, that is what they will learn. If you earn your bread and butter crunching numbers in Excel, you've got motivation to learn VBA. It's like human languages, you normally learn only what you "need";.My daughter got pretty good with LOGO, which they taught at school, because she got to use it to draw pictures.